Seo
SEO is an ever-evolving field. In recent years, new factors have emerged alongside the classic “tried and true” rules.
Here we explore the 10 SEO secrets we consider in our SEO consulting activities:
Artificial Intelligence (AI) plays an increasingly central role in providing engaging content to users searching on Google.
To rank a website on Google, it’s essential to understand the significance of BERT, Google’s AI-driven algorithm that focuses on the nuances of user queries.
Read more: BERT SEO: Why Artificial Intelligence Matters for SEO
Latent Semantic Indexing (LSI) is a technique used in information retrieval and natural language processing to enhance text comprehension.
LSI addresses the key challenge of keyword-based searches: the lack of semantic context. Therefore, integrating LSI keywords naturally into content is crucial.
Structured data markup, also known as “semantic markup,” enriches web page content with metadata, helping search engines better understand the data’s context.
Using markup languages like JSON-LD, Microdata, or RDFa, this technique enables search engines to display richer, more relevant results (rich snippets), enhancing visibility and engagement.
The primary goal of structured data markup is to improve how search engines and web information platforms understand content. This allows search engines to display richer, more contextually relevant results, known as “enriched results” or “enriched snippets,” on search engine results pages (SERPs). These enriched results can include detailed information about events, reviews, products, companies, and more, presented in a more attractive and prominent way.
Most users use their mobile phones to surf the web and search for information, products and services.
For some years now, Google has been indexing sites especially for this type of device and the positioning itself depends on how much the website is usable on smartphones rather than on desktops.
When you make a site, it is absolutely essential that it looks good on a mobile phone.
Page speed, interactivity, and visual stability can improve your website’s SEO performance. Core Web Vitals are the foundation of the user experience that Google cares about.
Google provides developers and SEOs with a fundamental tool to understand and solve Core Web Vitals problems: Page Speed Insight.
An urban legend has people hating this type of link because it is believed that they “close the door to Google”. In a certain sense, this is true, but this type of link still provides value to SEO and allows you to build a diversified and, therefore, more “natural” backlink profile.
A lot of traffic to your site can come from Google Discover, especially for news and blogs.
Google Discover is a Google feature that provides users with a personalized content feed right on their mobile home screen, on Google.com, and within the Google app.
This personalized news feed features a selection of articles, news stories, videos, blog posts, images, and more, all based on your interests and search behavior.
For news sites and blogs, Google News can also be an important source of qualified visits.
Youtube also has a search engine and millions of people are looking for video content. Being positioned on Youtube is therefore a way to attract qualified visits.
But there is not only Youtube: the rule of recent times is omnichannel. Also considering other video platforms such as Vimeo and DailyMotion can help in organic positioning.
More and more searches on Google come from Voice Assistant and often they are questions.
The voice assistant is essential for businesses that have a physical presence on the territory and, therefore, it is particularly important for Local SEO.
Optimizing content for Google Voice Assistant but also for others (Alexa, Siri…) can give an extra boost to positioning and results.
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