As 2023 comes to a close, Google has revealed what captured the world’s attention in its “Searches of the Year.” From cultural highlights to global tragedies, here’s a look at Google’s top search trends of the year. War at the Top of the Trends The ongoing war between Israel and Hamas dominated news searches in…
Mountain View December 8, 2023 – Google is at the center of an artificial intelligence controversy after admitting that a Gemini AI demonstration video was doctored to exaggerate the capabilities of competitor GPT-4. On Wednesday, Google released a demonstration video titled “Hands-on with Gemini: Interacting with multimodal AI,” which appeared to showcase the new Gemini…
A client asked me what Core Web Vitals are and why they are so important. To respond to him and to anyone who needs more information on this topic, here is a complete guide, hoping it will be useful to those who read it. Let’s explore the Core Web Vitals together, the key performance indicators that directly influence…
Google recently announced the official retirement of the Google Search Console Mobile Usability Report, Mobile-Friendly Testing Tool, and Mobile-Friendly Testing API. These tools, which have played a crucial role in helping website owners improve the mobile experience, are no longer available as of December 1, 2023. The Google Message On December 4, Google confirmed the…
Definition of Anchor Text and its role in Web navigation. Anchor text is the highlighted or clickable portion of text in a hyperlink. It may consist of a single word, a sentence, or even an image. Its main function is to provide users with a clear indication of the content or theme of the page…
Guest posting, or ‘guest publishing’, is an intrinsic practice of the modern digital landscape, playing a crucial role in building a robust and authoritative online presence. In the context of digital marketing, this strategy not only offers a vehicle for sharing knowledge and experience, but is also an effective tool for increasing online visibility and…
In recent years, climate anxiety has increasingly gained prominence in global concerns, a clear sign of increasing climate change and its impacts on society. Research conducted by Google and shared exclusively with BBC 100 Women reveals a significant increase in online searches related to climate anxiety. According to a recent article published on the BBC…
Navigating the Information Ocean: How to Avoid Being Shipwrecked by Hallucinations, Duplicates and Fake News We live in an era where access to information is faster than ever, thanks to the power of technology. However, this easy access has created a saturated online environment, where erroneous, false or misleading news spreads rapidly, jeopardising the quality…
In a move to promote support for local and small businesses, Google announced the addition of a new filter to its shopping search results. The company said it is making it easier for US shoppers to discover and buy from small businesses, an initiative designed to last not only for the weekend but also over…
