Google Ads is introducing a new feature that will affect the management of inactive keywords in your ad accounts. Starting in June 2024 , the system will begin to automatically pause keywords that have not shown significant activity , in order to optimize the effectiveness of advertising campaigns. What changes? Keywords defined as “ low…
Online security is paramount, and one of the first lines of defense is to have strong, up-to-date passwords. Changing your online account passwords regularly is a crucial step in protecting your personal data. If you are a user of the Instagram social network and want to change your current password to ensure greater security of…
Introduction On-page SEO is a fundamental pillar in the world of digital marketing. I had previously developed a checklist for on-page SEO on WordPress sites . Today I want to return to the topic of onpage SEO to delve deeper into some activities that we still believe are crucial for good organic positioning. Being directly…
Introduction Facebook Ads confirms itself in the world of digital marketing as an essential tool for companies that wish to reach a large and varied audience. With over 2.8 billion monthly active users, Facebook offers fertile ground for highly effective, targeted advertising. 2024 is no exception, with new features and optimizations constantly emerging. In this…
During a recent speech, Google’s CEO reassured SEO professionals of the continued relevance of traditional strategies despite the advancement of AI. Share your opinions! Last April 11, 2024, Sundar Pichai , head of Google, addressed the increasingly influential role of artificial intelligence (AI) in search technology. Directly addressing the concerns of the SEO industry ,…
The measures discussed in the US Congress also include a ban on the popular Chinese app, along with international supports. The political debate in the United States intensifies with the announcement of Mike Johnson, Republican Speaker of the House, regarding the imminent vote on a series of important legislative measures. Among these, particular attention is…
WordPress is not just a platform for blogs or business sites; it is also a powerful tool for building online communities. Online communities can be vital for branding, customer support and networking. Let’s find out how to make the most of WordPress to create and manage a successful community. Choosing the right WordPress theme The…
Customer enthusiastic about the results achieved thanks to optimization efforts and new perspectives for Digital Marketing The S23-2 SEO Project marked another significant milestone for Dopstart, confirming the effectiveness of its SEO optimization strategies . According to recent data released by Google Search Console, the client’s site recorded a record of 2000 visits in just 28 days,…
In the complex and challenging oil & gas industry, emerging online can feel like navigating uncharted waters. With the vastness of the Internet and industry-specific technical complexity, standing out is not just a matter of visibility, but of recognition as a market leader. This is where SEO (Search Engine Optimization) comes into play, making it…
