Every business needs a strong online presence to attract potential customers . To achieve this, it is essential to rely on an effective SEO service. After 20 years of activity as an SEO consultant I still have to answer the following questions. But what exactly does SEO consulting mean and what are the tasks of an SEO consultant ? This article of mine…
Pinterest, with over 450 million monthly Pinterest users, is not just a visual discovery engine, but a powerful social media platform for businesses and marketers. Leveraging the right Pinterest search optimization techniques can significantly enhance your visibility and engagement, helping you drive more traffic to your website, boost brand awareness, and ultimately grow your business.…
Updated guidelines on Google algorithm changes and how to stay competitive in search results. In 2025, the SEO landscape continues to evolve at an impressive rate, with Google’s algorithms becoming increasingly sophisticated and focused on user experience . In this article, we will explore the best practices for ranking at the top of Google in 2025, analyzing the…
But there are also interesting alternatives In the field of artificial intelligence, Google presented its latest AI video generation innovation in early 2024: Lumiere. Development Lumiere represents a quantum leap in the AI landscape, allowing users to enter text descriptions or upload static images, and then generate dynamic and detailed videos. The technology is positioned…
A new space for Italian businesses Starting from September 2, 2024, Unimpresa, the National Union of Enterprises, has inaugurated a new project that aims to provide informative and educational content through its official podcast . Thanks to a collaboration with Radio Oscià , the podcasts will be broadcast from Monday to Friday, at 9 am and 5 pm, and…
Digital marketing and AI Artificial Intelligence (AI) has revolutionized various industries, and digital marketing is no exception. As AI technologies continue to evolve, they are reshaping how marketers engage with their target audience, optimize campaigns, and analyze vast amounts of data. The integration of AI in digital marketing brings a wealth of opportunities, from enhancing…
Google introduces an AI-powered tool for virtual dress fitting, offering a more precise shopping experience. Google has launched a new feature allowing users to virtually try on dresses while shopping online. Powered by generative AI, this tool enables shoppers to see how various styles fit on a diverse range of models. This AI-driven tool is…
(article updated on September 9, 2024) Links are like the streets of a giant city called the Internet. They are roads that allow us to move from one place to another, to explore new places and discover hidden treasures. In this article, we will take a closer look at the concept of links and their…
Google Photos’ latest updates make finding images and videos easier and more intuitive. Google Photos has launched a new update that simplifies how we search for images and videos in our library. With this improvement, searches will be more precise and immediate, using natural language to make technology interaction smoother and more intuitive. New search…
