What is a web banner and why is it important? A web banner is a graphic format used to promote a product or service on a webpage. It is one of the most common tools in online advertising, integrated into campaigns to capture users’ attention. These visual spaces, often appearing in strategic spots on a…
What is Web Design What is Web Design? It is the art of combining creativity, technology and functionality to create websites that are aesthetically pleasing and easy to navigate. It deals with designing the visual appearance and interactivity of a site, while ensuring an optimal user experience. This process includes a wide range of activities,…
What are the elements of design The fundamental elements of design (I call them “design principles”) are the cornerstone of every successful web design project. These principles, derived from traditional graphic design, are adapted to meet the needs of the digital world, offering a balance between aesthetics, functionality and user experience. A website is not…
Why has Google hidden the results count? Google has recently chosen to make the results count less visible in search queries. Danny Sullivan, Google’s Search Liaison, explained that this decision stems from the intention to avoid distractions for users. According to Sullivan, the results count mainly interests researchers and does not necessarily reflect the interest…
Why is an SEO consultant essential for your business and why me? In this increasingly competitive digital world, SEO (Search Engine Optimization) has become a cornerstone of online success. I have been doing SEO consulting for 20 years and I find clients from the internet as well as my clients. Even though it has been…
The Italian National Cybersecurity Strategy 2022-2026 represents a fundamental pillar to strengthen the digital protection of our country. This ambitious plan aims to ensure a high level of cyber resilience, protecting critical infrastructures, promoting innovative technologies and addressing growing cyber threats. The Prime Minister, together with the Council of Ministers, plays a central role in…
The November 2024 update brings new challenges for content creators. Here are some tips for adjusting your SEO strategy to maintain your ranking. Google’s November 2024 Update Google has launched its third core update of the year, known as the November 2024 update, following the August and March core updates. This update, which began rolling…
From language learning to writing, AI offers useful tools to improve study effectiveness Artificial Intelligence: an ally for modern study Artificial Intelligence (AI) is revolutionizing the way students learn, providing innovative tools and personalized solutions. Let’s see which applications can support the learning process, adapting to the individual needs of each student. Duolingo: Learning languages…
The world of marketing is constantly evolving, and with the advent of digital technology, Search Engine Marketing (SEM) has become one of the most important components for online success. But what exactly is “Search Engine Marketing,” and what are its key characteristics? Search Engine Marketing: definition and characteristics Search engine marketing (abbreviated as SEM ) is one of the fundamental…
