Starting July 31, 2024, Google will remove the chat functionality from your Google Business Profile. This decision, although it may seem negative, according to Google is necessary to continuously improve their tools and keep Google as a reliable partner for managing tasks. What changes? From July 15, 2024, it will no longer be possible to…
The SEO S22-6 project reached an extraordinary milestone on May 22nd, obtaining 8000 visits from organic search in just 28 days. This result represents the best performance since December 2022, when we started taking care of the SEO for this website which at the time had less than 1200 visits from Google. A growing success…
THE UNIGEA Integrative Health Care Fund recently unveiled its new logo, a renewed symbol that represents the evolution and future of the fund in the field of protecting the health of its members. The creation of this new symbol was entrusted to the Dopstart graphics team, known for its innovative approach and ability to convey…
Google Ads is introducing a new feature that will affect the management of inactive keywords in your ad accounts. Starting in June 2024 , the system will begin to automatically pause keywords that have not shown significant activity , in order to optimize the effectiveness of advertising campaigns. What changes? Keywords defined as “ low…
Online security is paramount, and one of the first lines of defense is to have strong, up-to-date passwords. Changing your online account passwords regularly is a crucial step in protecting your personal data. If you are a user of the Instagram social network and want to change your current password to ensure greater security of…
Introduction On-page SEO is a fundamental pillar in the world of digital marketing. I had previously developed a checklist for on-page SEO on WordPress sites . Today I want to return to the topic of onpage SEO to delve deeper into some activities that we still believe are crucial for good organic positioning. Being directly…
Introduction Facebook Ads confirms itself in the world of digital marketing as an essential tool for companies that wish to reach a large and varied audience. With over 2.8 billion monthly active users, Facebook offers fertile ground for highly effective, targeted advertising. 2024 is no exception, with new features and optimizations constantly emerging. In this…
During a recent speech, Google’s CEO reassured SEO professionals of the continued relevance of traditional strategies despite the advancement of AI. Share your opinions! Last April 11, 2024, Sundar Pichai , head of Google, addressed the increasingly influential role of artificial intelligence (AI) in search technology. Directly addressing the concerns of the SEO industry ,…
The measures discussed in the US Congress also include a ban on the popular Chinese app, along with international supports. The political debate in the United States intensifies with the announcement of Mike Johnson, Republican Speaker of the House, regarding the imminent vote on a series of important legislative measures. Among these, particular attention is…
