Long Tail SEO

Long Tail SEO: using Long Tail Keywords

Long tail is an effective SEO strategy to get qualified traffic and increase conversions. By identifying niche keywords that are relevant to your website and optimizing it for these keywords, you can improve your website’s visibility in search results and get real business results. The use of long tail keywords is always considered in the search engine optimization strategy…

digital twins

Digital Twins: What They Are and How They Work

Digital twins are one of the most revolutionary technologies of Industry 4.0, allowing to create a virtual representation of real objects, processes or systems. Their use extends to numerous sectors, from manufacturing to healthcare, from automotive to smart cities , with applications ranging from predictive maintenance to performance optimization. However, this technology also has significant implications for cybersecurity, as the integration with digital technologies introduces…

Ottimizzazione SEO

SEO Optimization: how to improve your ranking

SEO optimization is an essential activity to improve a website’s ranking on Google and other search engines. A SEO-optimized website has a higher chance of reaching the top positions in the search engine results pages (SERPs), attracting more traffic, and increasing conversions. SEO optimization involves solving technical issues identified during the analysis phase, creating web page contentfocused on specific themes, and optimizing existing…