As 2023 comes to a close, Google has revealed what captured the world’s attention in its “Searches of the Year.”
From cultural highlights to global tragedies, here’s a look at Google’s top search trends of the year.
War at the Top of the Trends
The ongoing war between Israel and Hamas dominated news searches in 2023, reflecting global interest in the geopolitical events that marked the year. Followed by questions about the submarine heading to the Titanic and the devastating earthquakes in Turkey and Syria.
Resilient Lives
Buffalo Bills safety Damar Hamlin has emerged as the hottest trend following his incredible comeback from an on-field cardiac arrest. Followed by actor Jeremy Renner, who survived a serious accident with a snowplow.
Impressive entertainment
Barbie conquered movie searches, followed by Barbenheimer’s “Oppenheimer” and the Indian thriller “Jawan.” On TV, “The Last of Us,” “Wednesday” and “Ginny and Georgia” dominated the trends.
Music in Google Search
The most searched song was “アイドル (Idol)” by Yoasobi, followed by “Try That In A Small Town” by Jason Aldean and “Bzrp Music Sessions, Vol. 53” by Shakira and Bizarrap.
Curiosities and Global Questions
Bibimbap took over recipe searches, while Inter Miami CF, home of Lionel Messi, led sports team trends. In the United States, questions about the cost of eggs, Taylor Swift tickets and bottles of sriracha have intrigued consumers.
This is just a glimpse of Google’s global trends for 2023. If you want to further explore country-specific trends or rediscover trends from past years, you can do so in Google’s “A Year of Research” archive.
Google searches in Italy in 2023
As 2023 comes to a close, Google has raised the curtain on the most significant searches of the year for Italy too, providing an in-depth look at the trends that have captured the attention of Italians.
Here are the most interesting rankings
Notable Characters:
- Jannik Sinner
- Romelu Lukaku
- Peppino di Capri
- Shakira
- Marta Fascina
Intriguing TV Series:
- Mare Fuori
- Buongiorno, mamma!
- Lidia Poët
- One Piece
- Mercoledì
Song Lyrics That Have Impressed:
- “Due vite” (Marco Mengoni)
- “BZRP” (Shakira)
- “Supereroi” (Mr. Rain)
- “Cenere” (Lazza)
- “Italodisco” (The Kolors)
Unique Style Guide:
- A carnevale
- A un matrimonio con pantaloni
- Per una comunione da invitata
- A un funerale
- A un funerale estivo
Goodbyes that Moved:
- Maurizio Costanzo
- Silvio Berlusconi
- Matteo Messina Denaro
- Toto Cutugno
- Gianluca Vialli
Highlighted Actresses and Actors:
- Chiara Francini
- Luisa Ranieri
- Beatrice Luzzi
- Elena Sofia Ricci
- Angelo Duro
Meanings That Generated Curiosity:
- Lutto nazionale
- Transgender
- Implosione
- Apayinye
- Noos
Curiosities about Specific Concepts:
- Hamas
- Diastasi addominale
- Kibbutz
- 41 bis
- Codacons
Films That Fascinated:
- Oppenheimer
- Barbie
- C’è ancora domani
- Assassinio a Venezia
- Everything Everywhere all at once
Musical Voices That Have Enraptured:
- Rosa Chemical
- Fedez
- Marco Mengoni
- Anna Oxa
- Lazza
Delicious Recipes:
- Lenticchie
- Bigoli
- Scammaro
- Gnocchi di zucca senza patate
- Valdostana
Questions of greatest interest:
- La guerra in Israele e Gaza
- Iacchetti conduce da casa
- Si festeggia il Ferragosto
- Fazio lascia la Rai
- Edoardo è stato squalificato
Note: Data was collected by Google from January 1 to November 27, 2023.
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