On January 9, 2024, Google announced it would shut down websites created through Google Business Profiles , requiring businesses to rebuild their sites using alternative platforms by March. Deadline imminent Starting in March, websites created through Google Business Profiles will be disabled, and visitors who attempt to access them will automatically be redirected to your…
2024 has arrived and with it the traditional time for reflection and setting new goals for the year ahead. According to Google, there are four major trends emerging from this year’s New Year’s resolutions, and they include crucial aspects such as health , financial savings , travel and sustainability . Google Trends expert Sarah Armstrong…
As 2023 comes to a close, Google has revealed what captured the world’s attention in its “Searches of the Year.” From cultural highlights to global tragedies, here’s a look at Google’s top search trends of the year. War at the Top of the Trends The ongoing war between Israel and Hamas dominated news searches in…
Mountain View December 8, 2023 – Google is at the center of an artificial intelligence controversy after admitting that a Gemini AI demonstration video was doctored to exaggerate the capabilities of competitor GPT-4. On Wednesday, Google released a demonstration video titled “Hands-on with Gemini: Interacting with multimodal AI,” which appeared to showcase the new Gemini…
A client asked me what Core Web Vitals are and why they are so important. To respond to him and to anyone who needs more information on this topic, here is a complete guide, hoping it will be useful to those who read it. Let’s explore the Core Web Vitals together, the key performance indicators that directly influence…
Google recently announced the official retirement of the Google Search Console Mobile Usability Report, Mobile-Friendly Testing Tool, and Mobile-Friendly Testing API. These tools, which have played a crucial role in helping website owners improve the mobile experience, are no longer available as of December 1, 2023. The Google Message On December 4, Google confirmed the…
Definition of Anchor Text and its role in Web navigation. Anchor text is the highlighted or clickable portion of text in a hyperlink. It may consist of a single word, a sentence, or even an image. Its main function is to provide users with a clear indication of the content or theme of the page…
Guest posting, or ‘guest publishing’, is an intrinsic practice of the modern digital landscape, playing a crucial role in building a robust and authoritative online presence. In the context of digital marketing, this strategy not only offers a vehicle for sharing knowledge and experience, but is also an effective tool for increasing online visibility and…
In recent years, climate anxiety has increasingly gained prominence in global concerns, a clear sign of increasing climate change and its impacts on society. Research conducted by Google and shared exclusively with BBC 100 Women reveals a significant increase in online searches related to climate anxiety. According to a recent article published on the BBC…
