A new digital journey with targeted SEO strategies Since January 2025, we have had the pleasure of collaborating with B&B Teatro Greco 39, a charming accommodation located in the heart of one of Italy’s most fascinating destinations. Our team has been entrusted with managing the brand’s digital marketing, with a particular focus on SEO strategies to optimize online…
Artificial intelligence is reshaping the way consumers search for information, make purchasing decisions, and interact with brands. Chatbots, virtual assistants, and AI-powered search engines are gaining ground, offering personalized experiences and reducing search times. However, challenges related to transparency, data security, and consumer trust remain. A recent study by the Italian Observatory for Electronic Commerce for SMEs (OICE), presented on January 28,…
Flexclip is an excellent solution for those who want to create quality videos quickly and easily. With its vast library of resources, intuitive tools and competitive prices, it is an indispensable tool for businesses, professionals and content creators. If you are looking for a software that combines simplicity and functionality, Flexclip is definitely worth a…
A well-designed website is not just an online showcase, but an essential tool for attracting new customers and retaining existing ones. Investing money in the creation of bed and breakfast websites and digital marketing strategies means guaranteeing your accommodation facility a prosperous future. The goal is to get a steady flow of direct bookings and…
How to engage users and improve SEO with interactive content with the strategic use of quizzes, surveys and interactive tools for an engaging user experience. Interactive content is one of the best strategies to improve user engagement and SEO. By incorporating quizzes, surveys, and calculators into your digital marketing plan, you can provide a more…
From Albania’s drastic ban to Italy’s preventive measures, the debate on social media’s influence on youth resurfaces Albania and TikTok: an unprecedented ban Albania has taken a bold step to counter the negative influence of social media on youth by banning TikTok for one year. This decision, announced by Prime Minister Edi Rama, follows a…
Instagram introduces the option for creators to enable replies in broadcast channels, boosting engagement with time-sensitive prompts and advanced analytics. Broadcast channels become interactive Meta has revamped the broadcast channel feature on Instagram, allowing creators to turn one-way communication into a dialogue. Followers can now reply to messages and comment on posts within channels. This…
A step towards more effective advertising campaigns thanks to the integration of first-party data. Customer Match in Google Analytics: a new frontier for Remarketing Google has launched Customer Match for Google Analytics Audiences, introducing a major innovation in the field of remarketing. This integration allows companies to use first-party data, such as email or phone…
What is a web banner and why is it important? A web banner is a graphic format used to promote a product or service on a webpage. It is one of the most common tools in online advertising, integrated into campaigns to capture users’ attention. These visual spaces, often appearing in strategic spots on a…
