Google Analytics: Is adding a user difficult for you? I’ll explain how to add users to Analytics. GA4 is a fundamental tool for monitoring the performance of your website . In a digital marketing team, it is often necessary to share access with other team members or external collaborators. If you are wondering how to add multiple users…
Google Search Console is an essential tool for anyone who manages a website, allowing you to monitor the performance and presence of your site in search results. One of the most important aspects of managing a Google Search Console account is the ability to collaborate with others, providing them with secure and controlled access. In this…
Learn how to optimize your positioning on Google, Bing, YouTube, Amazon and social media for a complete SEO strategy. Search engine positioning is a constantly evolving discipline, influenced by the changing dynamics of Google and other platforms. The positioning of sites on search engines is the very objective of our SEO agency . The acronym SEO stands for Search Engine Optimization .…
Pinterest, with over 450 million monthly Pinterest users, is not just a visual discovery engine, but a powerful social media platform for businesses and marketers. Leveraging the right Pinterest search optimization techniques can significantly enhance your visibility and engagement, helping you drive more traffic to your website, boost brand awareness, and ultimately grow your business.…
Updated guidelines on Google algorithm changes and how to stay competitive in search results. In 2025, the SEO landscape continues to evolve at an impressive rate, with Google’s algorithms becoming increasingly sophisticated and focused on user experience . In this article, we will explore the best practices for ranking at the top of Google in 2025, analyzing the…
But there are also interesting alternatives In the field of artificial intelligence, Google presented its latest AI video generation innovation in early 2024: Lumiere. Development Lumiere represents a quantum leap in the AI landscape, allowing users to enter text descriptions or upload static images, and then generate dynamic and detailed videos. The technology is positioned…
A new space for Italian businesses Starting from September 2, 2024, Unimpresa, the National Union of Enterprises, has inaugurated a new project that aims to provide informative and educational content through its official podcast . Thanks to a collaboration with Radio Oscià , the podcasts will be broadcast from Monday to Friday, at 9 am and 5 pm, and…
Digital marketing and AI Artificial Intelligence (AI) has revolutionized various industries, and digital marketing is no exception. As AI technologies continue to evolve, they are reshaping how marketers engage with their target audience, optimize campaigns, and analyze vast amounts of data. The integration of AI in digital marketing brings a wealth of opportunities, from enhancing…
Google introduces an AI-powered tool for virtual dress fitting, offering a more precise shopping experience. Google has launched a new feature allowing users to virtually try on dresses while shopping online. Powered by generative AI, this tool enables shoppers to see how various styles fit on a diverse range of models. This AI-driven tool is…
