Google is undoubtedly one of the most widely used search engines in the world, but the meaning of its name and its origin have given rise to numerous conspiracy theories. The official story is well documented, but some people continue to speculate about hidden meanings and secret plots. The origin of the name Google What…
Correctly managing search terms in Google Ads is essential to optimizing advertising campaigns and obtaining maximum ROI. Knowing and analyzing search terms allows you to better understand user intentions and refine keyword advertising strategies. In this article, we’ll explore what search terms are in Google Ads, how to see them, and how to manage them…
Google has announced that you can now find AI built right into Chromebook Plus laptops . Users can now chat with Gemini, reinvent their photos and more, all on these new devices. Starting today, new Google AI and gaming features are available on Chromebook Plus. Users can write like a pro with Help Me Write,…
Starting July 31, 2024, Google will remove the chat functionality from your Google Business Profile. This decision, although it may seem negative, according to Google is necessary to continuously improve their tools and keep Google as a reliable partner for managing tasks. What changes? From July 15, 2024, it will no longer be possible to…
The SEO S22-6 project reached an extraordinary milestone on May 22nd, obtaining 8000 visits from organic search in just 28 days. This result represents the best performance since December 2022, when we started taking care of the SEO for this website which at the time had less than 1200 visits from Google. A growing success…
THE UNIGEA Integrative Health Care Fund recently unveiled its new logo, a renewed symbol that represents the evolution and future of the fund in the field of protecting the health of its members. The creation of this new symbol was entrusted to the Dopstart graphics team, known for its innovative approach and ability to convey…
Google Ads is introducing a new feature that will affect the management of inactive keywords in your ad accounts. Starting in June 2024 , the system will begin to automatically pause keywords that have not shown significant activity , in order to optimize the effectiveness of advertising campaigns. What changes? Keywords defined as “ low…
Online security is paramount, and one of the first lines of defense is to have strong, up-to-date passwords. Changing your online account passwords regularly is a crucial step in protecting your personal data. If you are a user of the Instagram social network and want to change your current password to ensure greater security of…
Introduction On-page SEO is a fundamental pillar in the world of digital marketing. I had previously developed a checklist for on-page SEO on WordPress sites . Today I want to return to the topic of onpage SEO to delve deeper into some activities that we still believe are crucial for good organic positioning. Being directly…
