Creation of B&B (bed and breakfast) websites

A well-designed website is not just an online showcase, but an essential tool for attracting new customers and retaining existing ones.

Investing money in the creation of bed and breakfast websites and digital marketing strategies means guaranteeing your accommodation facility a prosperous future.

The goal is to get a steady flow of direct bookings and a professional image that stands out from the competition.

Table of Contents

• Experience counts
• What does a customer looking for a B&B website want to see?
• B&B Website Design: What to Consider?
• Essential features for a B&B website
• How to Attract New Guests with Local SEO and Digital Marketing
• B&B website offer 2025
• The price of a b&b website
• Questions and Answers

Experience counts

The creation of websites for b&b is a job to be done with skill and experience. The necessary work is to conceive its project in order to obtain two effects:

• increase the online visibility of the accommodation facility
• attract new paying guests and, therefore, new direct bookings.

Having a well-designed, professional website that is optimized for search engines can make the difference between a thriving B&B and one that struggles to get bookings.

In this article, we will analyze how to create a website for a bed and breakfast (or a vacation home) that is not only attractive, but also functional, mobile-friendly and able to satisfy the needs of each individual visitor.

What does a customer looking for a B&B website want to see?

The tourist who wants to book a Bed & Breakfast accommodation for his holidays wants to have a complete picture of the overnight experience he will have.

It is necessary to pay attention to the rooms and bathrooms, the two fundamental elements that can determine the positive choice by the user.

Furthermore, the contents must be accompanied by further information: these are the so-called details.

The questions that must be answered to the tourist are simple:

• What will I find in the room?
• What are the bathrooms like?
• What amenities can I enjoy in the facility?
• At what price?
• Can I smoke?
• Is the property close to the center and public transport?
• What can I visit in the area?
• More questions.

The more effectively you respond to all of your prospect’s objections, the more likely you are to receive favorable bookings.

B&B Website Design: What to Consider?

Creating a bed and breakfast website requires careful planning to answer all the questions potential guests may have.

It is essential to have a well-structured website to communicate professionalism and gain the trust of potential customers.

A B&B website must first of all be easy to navigate and offer clear and detailed information about its structure.

Here’s what’s important to consider when designing a website for a B&B.

Essential features for a B&B website

A B&B website must include some essential features to be effective and competitive.

Here is the content you need to make your site one of the best bed and breakfast sites:

1. Contact information: Make sure your B&B contact information is easy to find, including email address, phone number, and a contact form if you want. A link to your location on Google Maps can also be helpful.
2. Photo Gallery: High-quality images of guest rooms, bathrooms, and common areas are essential to attracting guests. Well-curated photographs convey trust and provide a preview of the experience guests will have.
3. Description of the rooms: Please provide a detailed description of each room, including details such as size, amenities, furnishings, and amenities included (e.g. TV, private bathroom, Wi-Fi).
4. Rates and availability: Include rate information for each room, along with availability and any special promotions or seasonal discounts and special packages. It is important that rates are clearly displayed. An online booking calendar can be a very useful tool to simplify the booking process.
5. Services and benefits: List the amenities your B&B offers, such as free breakfast, free parking, Wi-Fi, etc. Highlight the unique advantages your B&B has over your competitors.
6. Map and directions: It is important to include an interactive Google map, it helps visitors to easily locate the B&B and evaluate its proximity to the center or main attractions. Provide a map with directions on how to reach your B&B from places of interest such as train stations, airports or local attractions.
7. Reviews and testimonials: Include positive reviews from previous guests, if available, to increase trust with potential guests. You can also encourage your guests to leave reviews after their stay.
8. Cancellation policies and house rules: Clearly communicate your cancellation policies, house rules, and any restrictions (for example, whether you allow pets or have specific check-in and check-out times).
9. Local content: Offer information about local attractions and activities, recommended restaurants, current events and points of interest near your B&B. This can help your guests plan their stay.
10. Blog or news: Maintain a blog or news section on your website to share updates about your B&B, local events, and travel tips. This can also help with search engine optimization (SEO).
11. Online bookings: Offer the possibility to book directly through your website. This can be done through a booking form or a link to an online booking system.
12. Certifications and awards: If your B&B has received awards or recognition, be sure to display them on your website. Link to reviews from Google, Tripadvisor, and more.
13. Contact and Support Information: Provide email or phone support to answer questions from potential guests and assist with the booking process.
14. Privacy Policy: Include a privacy policy that explains how personal data of visitors and customers is handled.
15. Social media sharing buttons: Add social media sharing buttons so visitors can easily share your website and offers with their friends and followers.
16. Responsive design: Make sure your website is mobile-friendly so it is easily navigable on smartphones and tablets.

How to Attract New Guests with Local SEO and Digital Marketing

The creation of b&b websites cannot ignore search engine optimization (SEO). Our SEO agency’s effective strategy allows the site to appear in the first search results for relevant keywords, such as “bed and breakfast sites” or, with Local SEO “b&b in [name of the city]” or “b&b near [name of the city]“.

Among the best SEO solutions for a B&B we find:

• Local keyword research: It is essential to use keywords specific to the geographic area where the B&B is located. For example, “bed and breakfast in Rome” or “cheap accommodation near the center of Florence”.
• Google My Business (Google Business Profile): Creating and optimizing a listing on Google My Business helps improve local visibility, providing useful information such as address, check-in times and phone number.
• Quality content: Creating a blog or a tourist guide section on the site is an excellent strategy to attract organic traffic. For example, you can write articles about what to visit in the area, the best restaurants or local events. We offer a specific SEO Copywriting service for this purpose.
• Technical optimization: Loading speed, data structure and correct use of meta tags are essential aspects to ensure good positioning in search engines.

Furthermore, the strategy should also consider the need to invest part of the budget in advertising actions through social media and other platforms.

B&B website offer 2025

The price of a b&b website

The cost of a Bed and Breakfast (B&B) website can vary greatly depending on a variety of factors, including your specific needs, desired features, design complexity, SEO consulting, social media, etc.

Here are some general estimates to give you an idea of ​​the possible costs:

Custom Web Development: We create a fully customized website with advanced features, such as an online booking system, a customized content management system, and a unique design.

Costs can vary greatly, but could start at €2,000 and easily exceed €10,000 or more, depending on the complexity of the project.

Recurring Costs: Remember that in addition to the initial cost of creating the website, you will also need to consider recurring costs, such as web hosting (which can range from €110 to over €300 per year), domain renewal, content updates, and ongoing SEO optimization.

Maintenance and Updates: Even after your website launches, you may need to invest in periodic maintenance and updates to ensure that your site remains up-to-date, secure, and functioning properly. These costs can vary depending on the needs of your B&B (average cost is $250 to $1,200 per year).

Questions and Answers

1. How much does a website for a B&B cost? The cost varies from €2,000 to over €10,000, depending on the features, design and customizations required.
2. Is an online booking system necessary? Yes, a booking system simplifies the process for guests and improves conversions.
3. Why is a mobile-friendly site important? Most users browse from mobile devices, and Google favors responsive sites in search results.
4. What should a B&B website include? Photos, room descriptions, rates, reviews, a map, a booking system and clear contact details.
5. How can I improve the visibility of a B&B website? Through SEO strategies, local content, Google My Business and link building.
6. Is a blog useful for a B&B website? Yes, a blog with local content helps improve search engine positioning.
7. How long does it take to create a B&B website? The creation can take from a few weeks to a few months, depending on the complexity.
8. Is it possible to update the site independently? With a CMS like WordPress, you can manage your content yourself.
9. What are the best hostings for B&B websites? Reliable hostings like SiteGround or Aruba offer excellent performance for tourist websites.
10. How to attract international customers? By creating a multilingual website and optimizing it for keywords in different languages.