Articles on Digital Marketing and Web Marketing. A selection of thoughts and theories on digital marketing.
What is a web banner and why is it important? A web banner is a graphic format used to promote a product or service on a webpage. It is one of the most common tools in online advertising, integrated into campaigns to capture users’ attention. These visual spaces, often appearing in strategic spots on a…
The world of marketing is constantly evolving, and with the advent of digital technology, Search Engine Marketing (SEM) has become one of the most important components for online success. But what exactly is “Search Engine Marketing,” and what are its key characteristics? Search Engine Marketing: definition and characteristics Search engine marketing (abbreviated as SEM ) is one of the fundamental…
Online advertising has revolutionized how businesses reach and interact with their audience. From simple banner ads to complex targeting algorithms powered by artificial intelligence, online advertising has become an indispensable tool for success in today’s digital marketplace. The origins of online advertising The era of data and personalization Technological innovations and new formats The challenges…
Google has announced the implementation of a new policy aimed at enhancing its ability to provide high-quality and relevant information during “ Sensitive Events ”. Starting in February, Google will introduce a new policy called “Sensitive Events” in the AdMob and AdSense guidelines . Why it is important? Non-compliance with policies without Google’s approval could…
A “call to action” (CTA) is a term that has meaning particularly in marketing and advertising to describe a message designed to induce an immediate and specific action on the part of the recipient. Typically, it is a command or invitation, such as “Buy now,” “Sign up here,” or “Learn more.” The goal is to…
