Google recently announced the official retirement of the Google Search Console Mobile Usability Report, Mobile-Friendly Testing Tool, and Mobile-Friendly Testing API. These tools, which have played a crucial role in helping website owners improve the mobile experience, are no longer available as of December 1, 2023. The Google Message On December 4, Google confirmed the…
Definition of Anchor Text and its role in Web navigation. Anchor text is the highlighted or clickable portion of text in a hyperlink. It may consist of a single word, a sentence, or even an image. Its main function is to provide users with a clear indication of the content or theme of the page…
Guest posting, or ‘guest publishing’, is an intrinsic practice of the modern digital landscape, playing a crucial role in building a robust and authoritative online presence. In the context of digital marketing, this strategy not only offers a vehicle for sharing knowledge and experience, but is also an effective tool for increasing online visibility and…
In recent years, climate anxiety has increasingly gained prominence in global concerns, a clear sign of increasing climate change and its impacts on society. Research conducted by Google and shared exclusively with BBC 100 Women reveals a significant increase in online searches related to climate anxiety. According to a recent article published on the BBC…
Navigating the Information Ocean: How to Avoid Being Shipwrecked by Hallucinations, Duplicates and Fake News We live in an era where access to information is faster than ever, thanks to the power of technology. However, this easy access has created a saturated online environment, where erroneous, false or misleading news spreads rapidly, jeopardising the quality…
In a move to promote support for local and small businesses, Google announced the addition of a new filter to its shopping search results. The company said it is making it easier for US shoppers to discover and buy from small businesses, an initiative designed to last not only for the weekend but also over…
Spotify announced on Thursday a significant expansion of its partnership with Google Cloud, aiming to further enhance the user experience through the integration of artificial intelligence-based large language models (LLM). This new initiative aims to precisely identify users’ listening patterns, extending the scope from traditional music algorithms to content such as podcasts and audiobooks. LLMs,…
Creating a WhatsApp group to promote your product, service or business can be a great strategy, but it is essential to do so in an ethical and respectful manner to avoid annoying users. And it is precisely the privacy of whatsapp that can be limiting to the possibility of adding ‘Sensitive’ people in the created…
The Meta Description is a little gem in the sphere of SEO, a seemingly modest element but with a significant impact on online visibility and user experience. In this article, we will explore the meaning, importance and value of an effective Meta Description and understand why SEO professionals continue to give it great importance. What…
