Correctly managing search terms in Google Ads is essential to optimizing advertising campaigns and obtaining maximum ROI. Knowing and analyzing search terms allows you to better understand user intentions and refine keyword advertising strategies. In this article, we’ll explore what search terms are in Google Ads, how to see them, and how to manage them…
Google has announced that you can now find AI built right into Chromebook Plus laptops . Users can now chat with Gemini, reinvent their photos and more, all on these new devices. Starting today, new Google AI and gaming features are available on Chromebook Plus. Users can write like a pro with Help Me Write,…
Starting July 31, 2024, Google will remove the chat functionality from your Google Business Profile. This decision, although it may seem negative, according to Google is necessary to continuously improve their tools and keep Google as a reliable partner for managing tasks. What changes? From July 15, 2024, it will no longer be possible to…
Google Ads is introducing a new feature that will affect the management of inactive keywords in your ad accounts. Starting in June 2024 , the system will begin to automatically pause keywords that have not shown significant activity , in order to optimize the effectiveness of advertising campaigns. What changes? Keywords defined as “ low…
Online security is paramount, and one of the first lines of defense is to have strong, up-to-date passwords. Changing your online account passwords regularly is a crucial step in protecting your personal data. If you are a user of the Instagram social network and want to change your current password to ensure greater security of…
Introduction On-page SEO is a fundamental pillar in the world of digital marketing. I had previously developed a checklist for on-page SEO on WordPress sites . Today I want to return to the topic of onpage SEO to delve deeper into some activities that we still believe are crucial for good organic positioning. Being directly…
Introduction Facebook Ads confirms itself in the world of digital marketing as an essential tool for companies that wish to reach a large and varied audience. With over 2.8 billion monthly active users, Facebook offers fertile ground for highly effective, targeted advertising. 2024 is no exception, with new features and optimizations constantly emerging. In this…
During a recent speech, Google’s CEO reassured SEO professionals of the continued relevance of traditional strategies despite the advancement of AI. Share your opinions! Last April 11, 2024, Sundar Pichai , head of Google, addressed the increasingly influential role of artificial intelligence (AI) in search technology. Directly addressing the concerns of the SEO industry ,…
The measures discussed in the US Congress also include a ban on the popular Chinese app, along with international supports. The political debate in the United States intensifies with the announcement of Mike Johnson, Republican Speaker of the House, regarding the imminent vote on a series of important legislative measures. Among these, particular attention is…
