Seo Blog. Blog of articles and SEO tips inspired by our Search Engine Optimisation procedures applied to our customers
A step towards more effective advertising campaigns thanks to the integration of first-party data. Customer Match in Google Analytics: a new frontier for Remarketing Google has launched Customer Match for Google Analytics Audiences, introducing a major innovation in the field of remarketing. This integration allows companies to use first-party data, such as email or phone…
Why has Google hidden the results count? Google has recently chosen to make the results count less visible in search queries. Danny Sullivan, Google’s Search Liaison, explained that this decision stems from the intention to avoid distractions for users. According to Sullivan, the results count mainly interests researchers and does not necessarily reflect the interest…
Why is an SEO consultant essential for your business and why me? In this increasingly competitive digital world, SEO (Search Engine Optimization) has become a cornerstone of online success. I have been doing SEO consulting for 20 years and I find clients from the internet as well as my clients. Even though it has been…
The November 2024 update brings new challenges for content creators. Here are some tips for adjusting your SEO strategy to maintain your ranking. Google’s November 2024 Update Google has launched its third core update of the year, known as the November 2024 update, following the August and March core updates. This update, which began rolling…
The popular Q&A platform, launched in 2010, announces its official shutdown by the end of the year. The closure announcement: the end of Ask.fm The well-known anonymous Q&A service, Ask.fm, has officially announced its shutdown scheduled for December 1, 2024. Founded in Latvia in 2010 as an alternative to similar platforms, Ask.fm once reached a…
When it comes to search engine optimization (SEO), one of the fundamental aspects to consider is the control over the indexing of a website ‘s pages . There are times when it may be necessary to hide certain pages from search engines, such as login pages, restricted pages, or sections under development. This is possible thanks to…
Starting November 21, 2024, Google will remove the sitelinks search box from search results to simplify the user experience. The End of an Era: Saying Goodbye to the Sitelinks Search Box After more than a decade since its introduction, Google has announced that the sitelinks search box , a visual tool that allowed users to search directly within…
Google Analytics: Is adding a user difficult for you? I’ll explain how to add users to Analytics. GA4 is a fundamental tool for monitoring the performance of your website . In a digital marketing team, it is often necessary to share access with other team members or external collaborators. If you are wondering how to add multiple users…
Google Search Console is an essential tool for anyone who manages a website, allowing you to monitor the performance and presence of your site in search results. One of the most important aspects of managing a Google Search Console account is the ability to collaborate with others, providing them with secure and controlled access. In this…
