Seo Blog. Blog of articles and SEO tips inspired by our Search Engine Optimisation procedures applied to our customers
Search Intent is one of the most important aspects to consider when optimizing a website for search engines . Understanding Search Intent is crucial to ensuring that your site content is relevant to users and meets their needs. In this article, we will explore what Search Intent is and why it is so important for SEO. What is Search Intent?…
Long tail is an effective SEO strategy to get qualified traffic and increase conversions. By identifying niche keywords that are relevant to your website and optimizing it for these keywords, you can improve your website’s visibility in search results and get real business results. The use of long tail keywords is always considered in the search engine optimization strategy…
The digital landscape is rapidly evolving, and videos are becoming a crucial part of content marketing. However, simply creating videos is not enough; you need to optimize them for search engines to ensure maximum visibility. Video SEO (Search Engine Optimization) involves various strategies to improve your video’s ranking on search engines and video sharing platforms.…
Programmatic SEO represents an interesting opportunity for those who want to scale the production of optimized web pages and improve their presence in search engines. From an omnichannel point of view, it could be possible to use the same technique to generate automatic content on social media. However, it requires careful planning to avoid penalties…
Google reveals 3 key tips to fix technical issues In the ever-evolving field of SEO optimization, Google is positioning itself as a reliable guide with the recent release of three essential tips. These tips aim to diagnose and resolve technical issues that may be hindering the indexing and ranking of a website. In this article,…
A well-designed website is not just an online showcase, but an essential tool for attracting new customers and retaining existing ones. Investing money in the creation of bed and breakfast websites and digital marketing strategies means guaranteeing your accommodation facility a prosperous future. The goal is to get a steady flow of direct bookings and…
How to engage users and improve SEO with interactive content with the strategic use of quizzes, surveys and interactive tools for an engaging user experience. Interactive content is one of the best strategies to improve user engagement and SEO. By incorporating quizzes, surveys, and calculators into your digital marketing plan, you can provide a more…
A step towards more effective advertising campaigns thanks to the integration of first-party data. Customer Match in Google Analytics: a new frontier for Remarketing Google has launched Customer Match for Google Analytics Audiences, introducing a major innovation in the field of remarketing. This integration allows companies to use first-party data, such as email or phone…
Why has Google hidden the results count? Google has recently chosen to make the results count less visible in search queries. Danny Sullivan, Google’s Search Liaison, explained that this decision stems from the intention to avoid distractions for users. According to Sullivan, the results count mainly interests researchers and does not necessarily reflect the interest…
