Seo Blog. Blog of articles and SEO tips inspired by our Search Engine Optimisation procedures applied to our customers
(article updated on September 9, 2024) Links are like the streets of a giant city called the Internet. They are roads that allow us to move from one place to another, to explore new places and discover hidden treasures. In this article, we will take a closer look at the concept of links and their…
Building the perfect SEO dashboard In the world of digital marketers, having an SEO dashboard is essential for tracking and optimizing your SEO strategy. Whether you’re looking to monitor your website’s performance, track organic search traffic, or fine-tune your SEO efforts, a well-built SEO reporting dashboard can provide invaluable insights. In this article, we’ll explore…
One of the questions that an SEO expert asks himself already in the first SEO strategy phase is whether and when to compile the disavow file. The Google Disavow file is a fundamental tool for those involved in digital marketing and SEO. It allows you to report backlinks that you believe to be harmful or…
Introduction Starting July 1, 2024, Google Analytics 4 properties will completely replace Universal Analytics properties. From that date, Google will begin deactivating all Universal Analytics services and APIs. If you have not yet completed the migration, it is crucial to start immediately. Data Export: protect your information To maintain access to your Universal Analytics property…
Introduction Google has announced the release of a new search spam update, named the June 2024 spam update. This update, which began rolling out today, is expected to take about a week to complete. According to Google, this is a routine spam update aimed at enhancing the effectiveness of their automated systems in detecting search…
Harmonizing SEO and Social Media for maximum online visibility A client asked me if it was important for his company to combine SEO and social media marketing. He also asked if SEO and social media can work together. In this article, I want to share my response. Understanding how SEO and social media can work…
A client asked me to create a web page to show to their partners but he wants this page not to be indexed in search engines and, in particular, to be invisible to Google. Why create web pages that should not be indexed in Google or ask for them to be excluded from the index? The reasons…
Introduction On-page SEO is a fundamental pillar in the world of digital marketing. I had previously developed a checklist for on-page SEO on WordPress sites . Today I want to return to the topic of onpage SEO to delve deeper into some activities that we still believe are crucial for good organic positioning. Being directly…
During a recent speech, Google’s CEO reassured SEO professionals of the continued relevance of traditional strategies despite the advancement of AI. Share your opinions! Last April 11, 2024, Sundar Pichai , head of Google, addressed the increasingly influential role of artificial intelligence (AI) in search technology. Directly addressing the concerns of the SEO industry ,…
