Seo Blog. Blog of articles and SEO tips inspired by our Search Engine Optimisation procedures applied to our customers
In an era where the Google search engine has become a fundamental element in almost everyone’s life, being used billions of times a day, we are witnessing a worrying decrease in the quality of its results. Lily Ray, Senior Director of Search Engine Optimization at digital marketing agency Amsive Digital, states, “This is the worst…
Organic traffic refers to website visits from organic (unpaid) search results. Essentially, when someone searches for something on a search engine, like “SEO consulting,” and clicks on a link to visit a website, that action is counted as organic traffic. The main difference between direct traffic and organic traffic in Google Analytics 4 (GA4) is…
Connecting your Google Analytics 4 (GA4) account to Google Search Console is an essential step in gaining insights into your keywords and your website’s performance in Google search results. Follow these steps to connect GA4 and Google Search Console: 1. Access to Google Analytics Log in to your Google Analytics account (https://analytics.google.com/). Make sure you…
Greater clarity on notifications of changes to Google Google recently provided more details on the JobPosting structured data guide , offering clearer guidance on how to send notifications of changes to web pages and keep the search engine informed about new pages. Updated guide for job offers The updated guidance aims to change the requirements…
A client asked me what Core Web Vitals are and why they are so important. To respond to him and to anyone who needs more information on this topic, here is a complete guide, hoping it will be useful to those who read it. Let’s explore the Core Web Vitals together, the key performance indicators that directly influence…
Google recently announced the official retirement of the Google Search Console Mobile Usability Report, Mobile-Friendly Testing Tool, and Mobile-Friendly Testing API. These tools, which have played a crucial role in helping website owners improve the mobile experience, are no longer available as of December 1, 2023. The Google Message On December 4, Google confirmed the…
Definition of Anchor Text and its role in Web navigation. Anchor text is the highlighted or clickable portion of text in a hyperlink. It may consist of a single word, a sentence, or even an image. Its main function is to provide users with a clear indication of the content or theme of the page…
Guest posting, or ‘guest publishing’, is an intrinsic practice of the modern digital landscape, playing a crucial role in building a robust and authoritative online presence. In the context of digital marketing, this strategy not only offers a vehicle for sharing knowledge and experience, but is also an effective tool for increasing online visibility and…
Navigating the Information Ocean: How to Avoid Being Shipwrecked by Hallucinations, Duplicates and Fake News We live in an era where access to information is faster than ever, thanks to the power of technology. However, this easy access has created a saturated online environment, where erroneous, false or misleading news spreads rapidly, jeopardising the quality…
