Development of digital marketing strategies

In an era where 81% of medium-sized businesses have adopted some form of digital marketing strategy, it becomes important to understand not only how to create a strategy, but above all why to do it.

A well-planned approach allows you to build a solid online presence, effectively engage potential customers and optimize the return on every action taken.

Without a concrete strategy, you risk wasting your resources and not achieving your goals.

An essential starting point for any business is to understand that without a well-defined digital marketing strategy, any online action could be ineffective or, worse, counterproductive. A concrete strategy allows you to:

• Clearly identify the target audience and understand their needs.
• Develop an action plan that takes into account the characteristics of your product or service.
• Make the most of the available resources, from social networks to website content.
• Monitor and adapt campaigns through data analysis and tools such as Google Analytics.

Without a clear strategy, it is difficult to:

• Create a content strategy that is consistent with your brand values.
• Measure the effectiveness of your campaigns and adapt tactics as they go.
• Optimize your traffic channels in an integrated way.
• Communicate a unified message across all digital channels.

Here’s what we consider when we deal with digital marketing strategy

• Brand and Activity : Defines the brand identity and key message.
• Content and Engagement : Plan to produce content that attracts and engages your target audience.
• Internal or partner team : Assign roles and responsibilities, coordinating actions across multiple teams.
• Technology and Software Integration : Identify the technology platforms needed to execute the strategy.
• Traffic Sources and Channels : Plan to use various channels such as SEM, SEO, social media, and PPC to maximize traffic.
• Measuring Success : Establish clear metrics to evaluate the effectiveness of the strategy.

• Initial analysis : Evaluation of current digital performance and market context.
• Planning : Develop a detailed digital marketing strategic plan .
• Execution : Implementation of planned tactics.
• Monitoring and Optimization : Using tools like Google Analytics to monitor performance and adjust strategies based on results.

An online clothing store implemented an e-commerce marketing strategy that focused on SEO optimization and targeted PPC campaigns. In six months, it saw a 40% increase in sales.

A real estate agency implemented a reputation management strategy that improved brand perception, leading to a 25% increase in qualified leads.

A restaurant franchisee developed a customized franchise marketing strategy that increased brand visibility and facilitated expansion into new regions.

Optimizing pay-per-click campaigns to maximize return on investment.

Integration between SEO and paid search campaigns for total visibility.

Optimizing sales and visibility on Amazon.

Management and optimization of social campaigns to improve engagement.

Building a network of authoritative links to improve SEO positioning.

Online reputation monitoring and management to build brand trust.

Development of customized strategies to increase online sales.

Specific marketing plans for franchise growth and expansion.

Website optimization for best search engine ranking

For over 20 years, Dopstart has been helping businesses of all industries grow online and increase revenue. With a wealth of experience and success behind us, we help businesses of all sizes increase traffic and multiply leads. Let’s boost your business!

We want to make digital marketing simple and manageable for your business. No commitment required: you can use our strategy with whoever you want

We really like the results. Transparent, verifiable reports for every channel we handle

We are always in step, adopting the latest techniques to keep you ahead. We are proactive, anticipating trends instead of following them.

We focus on honesty and integrity, using only legal techniques. No spam or tricks.

We create digital marketing strategies tailored for every type of business. We study your company and your competitors.

1. What is a digital marketing strategy? A digital marketing strategy is a plan that defines how a business will use digital channels to achieve its marketing goals.
2. Why is a digital marketing strategy important? A strategy allows you to optimize resources, improve the effectiveness of campaigns and reach your target audience more effectively.
3. How do you structure a digital marketing strategy? It starts with the analysis of the current situation, followed by the definition of objectives, the choice of tactics, execution and continuous monitoring.
4. What are the main channels used in digital marketing? The main channels include SEO, SEM, social media, email marketing, e-commerce, and content marketing.
5. How to measure the effectiveness of a digital marketing strategy? Using key metrics such as site traffic, conversions, ROI, and social media engagement.
6. What is the digital marketing strategy cycle? The cycle includes analysis, planning, execution, monitoring and continuous optimization of campaigns.
7. What services does Dopstart offer in digital marketing? Dopstart offers PPC, SEM, social media, reputation management, link building and much more.
8. What is the difference between traditional marketing and digital marketing? Traditional marketing relies on offline channels such as print and TV, while digital marketing uses online channels such as social media and search engines.
9. How to implement a digital marketing strategy? The strategy is implemented through the coordinated use of various digital tools and platforms, monitoring the results to make continuous improvements.
10. What are the benefits of a strategic digital marketing consultancy? A consultancy offers you a personalized plan, resource optimization and an expert external view that can help you reach your goals more effectively.