Local SEO

Every day, millions of customers search for local businesses, and approximately 84% of them demand that businesses have digital tools to make transactions with brands possible.

Without an effective local SEO presence, you are missing crucial opportunities to generate leads, increase traffic and increase sales.

What does it mean to optimize for local search?

Local search optimization, or local SEO, is about honing the visibility of small and medium-sized businesses (SMBs), retail stores, and multi-location businesses in searches in specific geographic areas, ensuring they are easily found by potential customers .

Local SEO differs from traditional SEO mainly in the focus and objective of the optimization strategies.

What are the ranking factors for local SEO?

Google considers various ranking factors for local SEO to determine your position in search results. These include:

• Google Business Profile or Google My Business (GMB)
• Consistency of name, address and telephone number (NAP) in local business citations
• Domain authority
• Citation quality in local searches
• Click-through rate (CTR) from search results
• Keyword
• User Experience (UX)
• Quality, speed and diversity of reviews
• Signals from the links

Google’s goal is to provide users with the most relevant and useful results based on their location and searches, emphasizing the importance for businesses to optimize their online presence to be easily findable by potential local customers.

How do we do Local SEO?

For Local SEO we leverage several local digital marketing tactics to improve your website’s position in local SEO rankings, including:

• Target specific keywords for local businesses
• Optimization of your Google Company Profile or Google My Business
• Citations in local searches
• Online reputation management
• Link building
• On-page SEO
• Optimizing specific landing pages for local SEO
• Content marketing focused on Google’s local SEO

These elements are fundamental for improving the visibility of a commercial activity in local searches, thus allowing you to more effectively reach users interested in the services or products offered in the geographical area of ​​reference. Strategically implementing these practices helps build a solid online presence and optimize interaction with your local target audienc

Restaurant in Taormina

From the customer

Rating: ★★★★★

The local SEO optimization intervention has completely revolutionized our online presence. Previously we were almost invisible in search results, now we are one of the first choices for those looking for a culinary experience in our city. Reservations have skyrocketed and we’ve received many compliments on how easy it is for customers to find us and view our menu online. A true game-changer!

Law firm in Milan

From the customer

Rating: ★★★★★

Thanks to the local SEO strategy implemented, our law firm has seen a notable increase in requests for consultancy through the site. The professionalism and effectiveness with which the specific keywords of our sector were optimized made it possible to attract exactly the type of customers we were looking for. We are particularly satisfied with the review management, which has helped strengthen our online reputation.

Fitness Center in Turin

v

Rating: ★★★★★

Local SEO service made a difference for our fitness center.
Creating specific pages for each location and optimizing local searches has made our centers much more accessible and visible to those looking for a new place to train.
We have seen a significant increase in both online registrations and traffic to our site.
The team worked with dedication and professionalism, perfectly understanding our needs and objectives

Local SEO Audit

Dopstart’s Local SEO Audit is an essential service designed to optimize the online visibility of businesses in their local market. Through detailed analysis, we evaluate every aspect of your online presence – from your Google My Business listing, to the consistency of NAP (Name, Address, Phone) information across different platforms, to the optimization of local keywords on your website. We also look at the management of your online reviews, the quality of your content, the usability of the site (with a focus on the mobile experience), and your backlinking strategy. Our goal is to identify opportunities for improvement and provide you with strategic recommendations to raise your ranking in local search results, increase qualified traffic to your site and improve your online reputation, thus turning local searches into real conversions. With Dopstart, your local success is within reach.

Keyword Research and Strategy

“Keyword Research and Strategy” is a fundamental service that lays the foundation for the success of your SEO and content marketing. Through an in-depth analysis of the market and search trends, our team identifies the most relevant and profitable keywords specific to your industry and target market. This process not only aims to improve the visibility of your website on search engines but also to drive qualified traffic to it, thus increasing the chances of conversion.

We take a strategic approach, using advanced tools and competitive analysis techniques to uncover keyword opportunities that your competitors may have overlooked. Our strategy doesn’t stop at simply identifying keywords; We work closely with you to develop a customized action plan that integrates these keywords into your site content, titles, meta descriptions and beyond, optimizing every aspect of your online presence for search engines.

Google My Business SEO

The “Google My Business SEO” service offered by Dopstart is designed to maximize the visibility of your business in local search results and on Google Maps, ensuring your brand stands out in the digital competition. This strategic service focuses on optimizing your Google My Business (GMB) profile, a key element in attracting local customers and improving your local SEO ranking.

Through a detailed process, our team of experts works to ensure that all of your GMB profile information is accurate, complete, and optimized for the keywords most relevant to your business. This includes managing essential details such as business name, address, phone number, opening hours, descriptions and adding high-quality images that best represent your services or products.

Content writing

The service specializes in creating optimized content to improve the online visibility of local businesses. This service aims to produce relevant, informative and engaging content, specifically designed to respond to the needs and searches of local audiences. Through the strategic use of local keywords, engaging titles and helpful community information, Dopstart helps improve local search engine rankings, attract qualified traffic and increase customer engagement. This approach not only improves the online presence of the business but also helps to establish a bond of trust and authority with local customers.

Conversion Rate Optimization (CRO)

The service is focused on maximizing the effectiveness of your website in converting visitors into actual customers, specifically for your local audience. This strategic service analyzes and improves site elements such as user experience (UX), calls-to-action (CTA), page structure and content, to make them more intuitive and persuasive for local users. Through A/B testing, user behavior analysis and personalization of conversion paths, Dopstart optimizes every online touch point, increasing the likelihood that visits translate into concrete actions, such as purchases, reservations or requests for information, thus enhancing the ROI of your local SEO strategy.

Local SEO and Local ADV integration

Dopstart’s “Local SEO and Local ADS Integration” service effectively combines search engine optimization (SEO) techniques with localized advertising campaigns (ADS) to maximize visibility and customer attraction in your specific geographic market.

This integrated strategy ensures your business emerges in both organic results and prominent advertising positions on search engines and social platforms, capturing the attention of a highly engaged local audience.

Local SEO for ecommerce

The service is designed to optimize your online presence and increase the visibility of your e-commerce store in local searches. By focusing on targeted SEO strategies, this service ensures that your products and business are easily findable by potential customers in your geographic area. Through the analysis of local keywords, the optimization of product pages, and the creation of geolocalized content, Dopstart aims to position your e-commerce at the top of local search results, increasing traffic to the site and stimulating sales . This service is essential for e-commerce stores that want to dominate the local market and build a loyal customer base nearby.

On-Page Optimization

Dopstart’s on-page optimization for local SEO is a key service that aims to refine every element of your website to improve its ranking in local search results. By focusing on critical aspects such as titles, meta descriptions, use of local keywords, URL structure, and content optimization, Dopstart ensures that your site is not only search engine friendly, but also perfectly aligned with the user’s search intent. your local audience. This service is essential for companies that aim to reach and engage customers in their geographic area, increasing visibility and qualified traffic to their website.

SEO Franchise

The service offers a specialized solution for franchise networks looking to improve their local online visibility. Through targeted SEO strategies, this service focuses on optimizing each individual franchise location, ensuring they appear in high positions in local search results. Dopstart works on key elements such as customizing web pages for each location, optimizing Google My Business listings for each store, and creating localized content that specifically addresses consumer searches in the area. This approach ensures that each franchise location can effectively attract local customers, maximizing the entire network’s online visibility and driving overall business growth.

Link Building

The service is designed to strengthen your business’s online authority and visibility in local searches. Through the strategic creation and acquisition of quality links from relevant and locally relevant sites, this service aims to improve your website’s ranking in local search results. Dopstart focuses on identifying link building opportunities that not only increase SEO rankings, but are also meaningful to local audiences, such as collaborations with other local businesses, local directory listings, and local media publications. This approach not only improves SEO, but also helps build a strong and reliable online presence for your business, attracting more qualified traffic and customers from your geographic area.

Business Citation Management

The service is essential to ensure consistency and accuracy in your business information across all online platforms. This service focuses on creating, reviewing and optimizing business citations in local directories, review websites and mapping platforms. Through accurate citation management, Dopstart improves the visibility and authority of your business in local search results, helping to boost your online reputation and drive qualified traffic to your site. By keeping your business information consistent and up-to-date, this service is crucial to optimizing your local presence and attracting customers to your geographic area.

Online reputation management

The service is designed to protect and enhance your brand image in the digital environment. Focusing on monitoring and optimizing the online perception of your business, this strategic service aims to strengthen customer trust and visibility in local search results. Dopstart actively manages reviews and feedback on major sites and platforms, promoting positive comments and constructively addressing negative ones. Through the creation of positive content and the optimization of online communication channels, the service helps build a solid corporate image that attracts local customers, boosting the reputation and SEO positioning of your business locally.

Convenience

Dopstart offers affordable Local SEO services designed to maximize the visibility of your business in the local market without straining your budget. With a strategic and personalized approach, we focus on optimizing your online presence through targeted local SEO techniques, ensuring your brand stands out in the specific geographic searches of your potential customers. Our team of SEO experts work to improve your ranking in local search results, increase qualified traffic to your website, and drive conversions, all at an affordable cost.

Reports

Dopstart elevates the transparency and effectiveness of local SEO through an advanced reporting service, designed to provide business owners with a clear and detailed view of the progress and results of their optimization strategies. Our Local SEO reporting service stands out for its ability to transform complex data into understandable information, allowing customers to easily monitor the performance of their website, the effectiveness of keywords, the improvement of ranking in search results local search and the increase in qualified traffic.

Continuous consultancy

Dopstart is committed to offering an ongoing Local SEO consultancy service, ensuring that your business not only achieves but maintains a prominent position in local searches. This service is designed to provide constant and personalized support, adapting to market dynamics and the evolution of search engine algorithms. Our team of SEO experts work closely with you to monitor performance, identify new opportunities and implement optimized strategies that meet the specific needs of your local business.