New Google core update November 24

The November 2024 update brings new challenges for content creators. Here are some tips for adjusting your SEO strategy to maintain your ranking.

Google’s November 2024 Update

Google has launched its third core update of the year, known as the November 2024 update, following the August and March core updates. This update, which began rolling out on November 11, could take up to two weeks to fully roll out. It aims to further improve search results by prioritizing content that is truly useful to users and penalizing content that is created solely to optimize rankings.

The context of the update: the content creator summit

At the recent Web Creator Summit in Mountain View, many creators expressed concern about the impact of Google’s ongoing algorithm changes. One of the most hotly debated issues was the Helpful Content Update (HCU), which has led to ranking and traffic drops for many sites despite high-quality content.

Ranking Volatility: a challenge for content creators

This year we have seen six interventions by Google, between core updates and spam updates, which have constantly generated high volatility in positioning, even for websites of a certain popularity.

This continuous movement seems to indicate a certain uncertainty on the part of Google on the very quality of its updates, leading many content creators and companies to navigate increasingly unstable terrain.

The frequency of these updates underlines the need, for every SEO Agency, to always remain informed and ready to adapt, in a scenario where the reliability of the positions achieved is no longer guaranteed as in the past

Practical advice for dealing with the update

What to do in these cases: the advice can be summarized in three key points:

1. Focus on quality: It is essential to create authentic and audience-friendly content, avoiding shortcuts such as AI-generated content.
2. Avoid quick fixes: Don’t try to cheat the algorithm. Instead, invest in building trust with readers and demonstrating expertise.
3. Optimize for user intent: Marina Bautina recommends better understanding what users want. Looking at the top-ranking content can help you understand user expectations and improve your on-page SEO.

Protect your content from algorithm changes

Google’s goal is to limit the long-term success of shallow or manipulative content. To maintain your rankings and visibility during volatile times, focus on the quality, consistency, and value of your content.