Instagram overtakes TikTok: the battle of Social Apps heats up

In a recent development in the social app world, Instagram has achieved significant success by surpassing TikTok in the ranking of the most downloaded apps globally. This milestone marks a significant shift, as TikTok had maintained the lead since 2018. According to an analysis by Sensor Tower, cited by Ticinonews, Instagram experienced a 20% increase in downloads in 2023, reaching 767 million downloads worldwide. Conversely, TikTok recorded a 4% increase, with 733 million downloads.

Instagram’s success has been attributed to the popularity of its short video feature, known as reels, which directly emulated TikTok. This format has particularly caught the attention of younger audiences, thus aiding Meta’s app in regaining ground among new users. On its part, TikTok is not only facing increasing competition from Instagram but is also grappling with political challenges, especially in the United States, where concerns over its Chinese ownership have raised national security issues.

Despite these developments, TikTok remains a strong competitor, with user engagement significantly higher than Instagram’s. TikTok users spend an average of 95 minutes on the app, substantially more than the 62 minutes on Instagram. However, Instagram recorded an increase of 13 million monthly active users in the fourth quarter of 2023, reaching 1.47 billion, while TikTok saw a slight decrease of 12 million active users, settling at 1.12 billion.

In response to the mounting pressure, TikTok might explore new strategies to maintain its relevance and growth. Rumors suggest that the Chinese app is considering launching a new platform called Photos, in direct competition with Instagram and its focus on images.

The situation is further complicated by increasing scrutiny from U.S. regulators. The American House is considering a measure that would require ByteDance, TikTok’s parent company, to sell the app within six months or face a potential ban in the United States. “We must ensure that the Chinese government does not use TikTok as a weapon against American users,” stated Congressman Steve Scalise, highlighting the political tension surrounding the app.

As Instagram and TikTok continue their battle for supremacy in the social landscape, future developments will be crucial in determining how these platforms evolve and respond to the ongoing challenges.