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Instagram reduces video quality for less popular content: a controversial decision

The platform scales down resolution based on views, sparking backlash among creators

Instagram adjusts video quality based on popularity

Instagram recently confirmed that video quality may vary depending on content popularity. Adam Mosseri, CEO of Instagram, explained that less viewed videos are displayed in lower quality compared to popular ones—a decision that has stirred mixed reactions among users.

Why Instagram limits video resolution

Mosseri clarified that Instagram aims to display videos at the highest quality possible. However, if a video does not gain many views, especially after the initial publication period, the platform reduces quality to optimize resources.

A controversial strategy among emerging creators

This approach seems to favor established creators, as their content benefits from higher-quality encoding and more powerful servers. This creates a gap between popular accounts and newcomers, making it more challenging for new users to compete.

User and Mosseri’s response

Many users criticized the decision, accusing Instagram of supporting an elite group of creators while disadvantaging those with smaller followings. Mosseri responded that the quality reduction is minimal and that engagement depends more on video content than resolution.

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Dopstart

Dopstart è il sito di Paolino Donato ma anche il suo Nickname su Internet. Dopstart è un consulente SEO. Si occupa di posizionamento nei motori di ricerca fin dal 1998. Dal 2010 ha collaborato con Google in qualità di TC per Google News italiano e Google Noticias per i Paesi di Lingua spagnola e dal 2018 come Product Expert vedi curriculum

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