A new digital journey with targeted SEO strategies
Since January 2025, we have had the pleasure of collaborating with B&B Teatro Greco 39, a charming accommodation located in the heart of one of Italy’s most fascinating destinations. Our team has been entrusted with managing the brand’s digital marketing, with a particular focus on SEO strategies to optimize online visibility and increase direct bookings.
Digital Strategy Objectives
The main objective of our SEO Agency is to position B&B Teatro Greco 39 among the top choices for travelers seeking an authentic and refined experience. The digital marketing plan includes:
- On-site SEO optimization: improving website structure, loading speed, and search engine optimization.
- Content marketing: creating high-quality blog and web page content, focusing on strategic keywords.
- Off-site SEO and link building: increasing website authority through valuable backlinks.
- Local SEO: enhancing presence on Google My Business and maps to attract both local and international guests.
- Conversion strategies: improving the booking funnel to reduce dependency on OTAs and boost direct bookings.
The power of SEO for the tourism sector
The tourism sector is highly competitive, and an effective SEO strategy is crucial for standing out. For B&B Teatro Greco 39, we are working on a targeted selection of keywords, highlighting the strategic location and exclusive services offered by the property.
Moreover, optimizing visual and textual content helps improve user engagement and encourage digital word-of-mouth through positive reviews and greater interaction on social media.
The starting point and initial goal
Currently, the B&B Teatro Greco 39 website records a maximum of 150 visits in 28 days, as certified by Google Search Console Insight.
This figure represents the starting point of the SEO strategy and will be the first goal to exceed in the short term. Through targeted interventions, our goal is to increase organic traffic by improving ranking for relevant queries, increasing user interest, and converting more visitors into actual guests.
Expected results
Throughout 2025, we expect to:
- Increase organic traffic to the website.
- Improve Google ranking for relevant tourism-related searches.
- Strengthen the online brand and customer loyalty.
SEO optimization and digital marketing are powerful tools for securing a competitive advantage. B&B Teatro Greco 39 is ready for this new digital growth journey, and we are excited to accompany it on the path to online success.
